Live webinar with Simone Hoffmann

Using health-related claims in advertising in accordance with the Food and Drug Regulation

In this webinar, you will learn how to correctly use health claims in advertising in accordance with the Food Information Regulation (LMIV). Use this opportunity to avoid legal errors and increase the credibility of your marketing strategy.

The use of health claims in food advertising is a popular and effective way to market products. However, certain legal frameworks must be complied with to avoid legal consequences.

This webinar will cover the key provisions of the LMIV as well as practical tips for correct application. The speaker, Simone Hoffmann, has a wealth of experience from the industry. Using practical examples, she will explain the most common mistakes and their effects. And show how the use of health-related advertising can be legally compliant.

Webinar Details
06.06.2024
13:05 to approx. 14:00
Speaker: Simone Hoffmann

Your participant material
You will receive the presentation and, if applicable, results of Menti queries.

Only 30 participants
Attention: The number of participants is limited to 30! So register now!

In this special webinar you will learn:

keynote speech

Simone Hoffmann gives a brief introduction to the LMIV requirements for health-related advertising. She addresses mistakes and their consequences.

Tips for use

Ms Hoffmann gives you practical tips on how to use health-related advertising in compliance with the Food and Drug Administration Regulation (LMIV). And what you need to pay attention to when using it in order to remain legally compliant.

Best practices

Ms. Hoffmann shares examples of food products where health-related advertising is used successfully.
The webinar will conclude with a question and answer session.