Live webinar with Simone Hoffmann

Use nutritional claims in advertising in a compliant manner

In this webinar you will learn how to correctly use nutritional information in advertising in accordance with the Health Claims Regulation.

Use this opportunity to avoid legal errors and increase the credibility of your marketing strategy.

The use of nutritional information in food advertising is a popular and effective way to market products. However, certain legal frameworks must be followed to avoid legal consequences.

This webinar will provide information on the key provisions of the Health Claims Regulation (Regulation (EC) No. 1924/2006) as well as practical tips on how to use it correctly. The speaker, Simone Hoffmann, has a wealth of experience in the industry. Using practical examples, she will explain the most common mistakes and their effects. And show how the use of nutritional advertising is legally compliant.

Webinar Details
06.06.2024
13:05 to approx. 14:00
Speaker: Simone Hoffmann

Your participant material
You will receive the presentation and, if applicable, results of Menti queries.

Only 30 participants
Attention: The number of participants is limited to 30! So register now!

In this special webinar you will learn:

keynote speech

Simone Hoffmann gives a brief introduction to the requirements for nutritional advertising. She addresses mistakes and their consequences.

Tips for use

Ms Hoffmann gives you practical tips on how to use nutritional advertising in a compliant manner and what you need to pay attention to when using it in order to remain legally compliant.

Best practices

Ms. Hoffmann shares examples of food products where nutrition claims are successfully used.
The webinar will conclude with a question and answer session.